Cookie Policy
Owner: Brillmark, LLC, a California limited liability company
Introduction
This Cookie Policy explains how Brillmark, LLC (“Intelliconvert.ai,” “we,” “our,” or “us”) uses cookies and similar tracking technologies when you visit our website, use our applications, or interact with our Services. This policy should be read alongside our Privacy Policy and Terms of Service.
Contact Information:
- Email: privacy@intelliconvert.ai
- Address: 192 Benmore Dr., Hayward, CA 94542
1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
1.1 Types of Cookies by Duration
Session Cookies: Temporary cookies that expire when you close your browser.
Persistent Cookies: Cookies that remain on your device for a predetermined period or until you delete them.
1.2 Types of Cookies by Source
First-Party Cookies: Set directly by our website domain (intelliconvert.ai).
Third-Party Cookies: Set by external domains, such as analytics or advertising partners.
2. How We Use Cookies
We use cookies and similar technologies for various purposes:
2.1 Essential/Strictly Necessary Cookies
These cookies are necessary for our website to function properly and cannot be disabled.
Purpose:
- User authentication and session management
- Security and fraud prevention
- Load balancing and site stability
- Remembering privacy preferences
- Enabling basic website functionality
Examples:
- Login session tokens
- CSRF protection tokens
- Load balancer cookies
- Cookie consent preferences
Legal Basis: Legitimate interest (essential for website operation)
2.2 Performance and Analytics Cookies
These cookies help us understand how users interact with our website and improve our Services.
Purpose:
- Analyzing website traffic and user behavior
- Measuring page performance and load times
- Identifying popular content and features
- Understanding user navigation patterns
- A/B testing and optimization
Examples:
- Google Analytics cookies (_ga, _gid, _gat)
- Adobe Analytics cookies
- Internal analytics tracking
- Heat mapping and session recording
Legal Basis: Legitimate interest / Consent (where required by law)
2.3 Functional Cookies
These cookies enhance your experience by remembering your preferences and settings.
Purpose:
- Remembering user preferences and settings
- Personalizing content and user interface
- Storing shopping cart contents
- Language and region preferences
- Accessibility settings
Examples:
- Language preference cookies
- Theme and display settings
- Dashboard customizations
- Saved filters and configurations
Legal Basis: Legitimate interest / Consent (where required by law)
2.4 Advertising and Marketing Cookies
These cookies are used to deliver relevant advertisements and measure their effectiveness.
Purpose:
- Serving targeted advertisements
- Measuring ad campaign performance
- Retargeting and remarketing
- Social media integration
- Affiliate tracking and attribution
Examples:
- Google Ads cookies (_gcl_au, IDE)
- Facebook Pixel cookies (_fbp, _fbc)
- LinkedIn Insight Tag cookies
- Twitter advertising cookies
- Affiliate tracking pixels
Legal Basis: Consent (required in most jurisdictions)
3. Third-Party Cookies and Services
We work with trusted third-party service providers who may set cookies on our behalf:
3.1 Analytics Services
- Google Analytics: Web analytics and user behavior tracking
- Adobe Analytics: Advanced analytics and reporting
- Mixpanel: Product analytics and user engagement
3.2 Advertising Partners
- Google Ads: Search and display advertising
- Facebook/Meta: Social media advertising and retargeting
- LinkedIn: Professional network advertising
- Twitter/X: Social media marketing
3.3 Marketing and Communication
- Mailchimp: Email marketing automation
- HubSpot: Customer relationship management
- Intercom: Customer support and messaging
- Salesforce: Sales and marketing automation
3.4 Content and Functionality
- YouTube: Video content embedding
- Vimeo: Video hosting and streaming
- Typeform: Forms and surveys
- Calendly: Appointment scheduling
4. Cookie Consent and Your Choices
4.1 Consent Management
When you first visit our website, you’ll see a cookie banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customize your preferences by cookie category
- Access detailed information about each cookie type
4.2 Managing Cookie Preferences
You can change your cookie preferences at any time by:
- Clicking the “Cookie Settings” link in our website footer
- Using the cookie preference center
- Adjusting your browser settings (see section 4.3)
4.3 Browser Settings
Most web browsers allow you to control cookies through their settings:
Chrome: Settings > Privacy and Security > Cookies and other site data Firefox: Options > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Manage Website Data Edge: Settings > Cookies and site permissions > Cookies and site data
Note: Disabling certain cookies may limit website functionality and your user experience.
4.4 Opt-Out Links
You can opt out of specific advertising networks:
- Google Ads: https://adssettings.google.com
- Facebook: https://www.facebook.com/settings/?tab=ads
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
5. Regional Privacy Rights
5.1 European Union and UK (GDPR/UK GDPR)
Under GDPR and UK GDPR, you have the right to:
- Withdraw consent for non-essential cookies at any time
- Access information about cookies and tracking
- Object to processing for direct marketing purposes
We obtain consent before setting non-essential cookies and provide clear options to withdraw consent.
5.2 California (CCPA/CPRA)
California residents have the right to:
- Opt out of the “sale” or “sharing” of personal information through cookies
- Know what personal information is collected through cookies
- Request deletion of personal information collected through cookies
You can exercise these rights through our cookie preference center or by contacting us directly.
5.3 Other Jurisdictions
We respect privacy rights in all jurisdictions where we operate and will comply with applicable local laws regarding cookie consent and user rights.
6. Data Retention and Storage
6.1 Cookie Expiration
Different cookies have different expiration periods:
- Session cookies: Expire when you close your browser
- Short-term cookies: Typically 30 days to 1 year
- Long-term cookies: Up to 2 years (advertising cookies)
- Persistent preferences: Until manually deleted
6.2 Data Storage Location
Cookie data may be stored and processed in various locations, including:
- United States (primary)
- European Union (for EU users, where possible)
- Other countries where our service providers operate
We ensure appropriate safeguards are in place for international data transfers.
7. Security and Protection
We implement security measures to protect cookie data:
- Secure transmission using HTTPS encryption
- HttpOnly flags on sensitive cookies to prevent script access
- SameSite attributes to prevent cross-site request forgery
- Regular security audits and updates
- Access controls and monitoring systems
8. Updates to This Cookie Policy
We may update this Cookie Policy periodically to reflect:
- Changes in our cookie usage practices
- New third-party services or technologies
- Updates to applicable laws and regulations
- Improvements to our website and services
We will notify you of material changes through:
- Updated notice on our website
- Email notification to registered users
- Cookie banner notification upon next visit
9. Contact Information and Questions
If you have questions about our use of cookies or this Cookie Policy:
Brillmark, LLC – Privacy Office
- Email: privacy@intelliconvert.ai
- Phone: 510) 941-4106
- Address: 192 Benmore Dr., Hayward, CA 94542
- Website: https://intelliconvert.ai/privacy
For cookie-related technical support:
- Email: support@intelliconvert.ai
10. Cookie Reference Table
| Cookie Name | Purpose | Type | Duration | Third Party |
| __session | User authentication | Essential | Session | No |
| __csrf | CSRF protection | Essential | Session | No |
| __consent | Cookie preferences | Essential | 1 year | No |
| _ga | Google Analytics | Analytics | 2 years | Yes |
| _gid | Google Analytics | Analytics | 24 hours | Yes |
| _fbp | Facebook Pixel | Advertising | 90 days | Yes |
| __hstc | HubSpot tracking | Marketing | 2 years | Yes |
| __zlcmid | Zendesk Chat | Functional | 1 year | Yes |
This table includes common cookies but is not exhaustive. Actual cookies may vary based on your interactions with our site and enabled features.
11. Frequently Asked Questions
Q: Do I have to accept cookies to use your website?
A: You must accept essential cookies for basic website functionality, but you can choose to reject non-essential cookies. However, some features may not work properly if you decline certain cookies.
Q: How often should I review my cookie preferences?
A: We recommend reviewing your preferences periodically, especially after we update our Cookie Policy or add new features to our website.
Q: Can I delete cookies that have already been set?
A: Yes, you can delete cookies through your browser settings or our cookie preference center. Note that deleting essential cookies may require you to log in again.
Q: Do you use cookies to track me across other websites?
A: We may use advertising cookies that enable retargeting across other websites, but only with your consent. You can opt out of this tracking through our cookie preferences.
Q: What happens if I use your mobile app?
A: Our mobile applications may use similar tracking technologies. Please refer to our Privacy Policy for information about mobile app data collection.
Q: How do I know if this Cookie Policy has been updated?
A: We will notify you of material changes through email, website notices, or your cookie preference center when you next visit our site.
12. Cookie Banner and Consent Language
12.1 First-Layer Notice (Cookie Banner)
“We use cookies to enhance your browsing experience, analyze site traffic, personalize content, and serve targeted advertisements. By clicking ‘Accept All,’ you consent to our use of cookies. You can manage your preferences at any time in our Cookie Settings.”
Banner Buttons:
- Accept All (consents to all categories)
- Reject All (only essential cookies)
- Cookie Settings (opens preference center)
- Learn More (links to this Cookie Policy)
12.2 Second-Layer Notice (Preference Center)
“Choose which types of cookies you want to allow. These settings will only apply to this browser and device. You can change your preferences at any time by returning to this page.”
Cookie Categories with Toggle Controls:
✅ Strictly Necessary Cookies (Always Active) Required for website functionality, security, and basic features.
🔄 Performance & Analytics Cookies (Toggle On/Off) Help us understand how you use our website and improve performance.
🔄 Functional Cookies (Toggle On/Off) Remember your preferences and provide enhanced features.
🔄 Advertising & Marketing Cookies (Toggle On/Off) Used to deliver relevant ads and measure campaign effectiveness.
12.3 Jurisdiction-Specific Notices
For EU/UK Users: “By accepting cookies, you consent to data processing, which may occur outside the EEA/UK. You can withdraw consent at any time through Cookie Settings.”
For California Users: “California residents: You may opt out of the ‘sale’ or ‘sharing’ of personal information by disabling Advertising & Marketing cookies.”
For All Users: “We only set non-essential cookies with your prior consent, which you can withdraw at any time.”
13. Implementation Guidelines
13.1 Technical Requirements
- Display cookie banner on first visit and when policies change
- Store user consent preferences with timestamp
- Respect user choices immediately without page reload
- Implement geo-targeting for jurisdiction-specific notices
- Ensure mobile-responsive design for all devices
13.2 Consent Recording
- Log consent timestamp and categories selected
- Record consent withdrawal events
- Maintain audit trail for compliance purposes
- Refresh consent annually or when policies change significantly
13.3 Compliance Checklist
✅ Cookie banner appears before non-essential cookies are set
✅ Clear and specific information about each cookie category
✅ Easy-to-find Cookie Settings link in website footer
✅ Granular controls for different cookie types
✅ Respect for “Do Not Track” browser signals where applicable
✅ Regular review and updates of cookie inventory
✅ Staff training on cookie compliance requirements